In the past few weeks I managed to catch up on a lot of unfinished projects and systems that needed to be set up which has freed up a lot of my time previously taken up by stressing over said incomplete tasks. I never really got the hang of Twitter and often wondered why is it that people spend so much time on it. I must say, I don’t often see that many interesting posts as my stream appears to be cluttered with tweets from companies promoting other companies so I set out to turn this around.
METHOD – PART 1
First of all I reconnected with my Audiense account for an in-depth health check of my Twitter account and to address the balance between following and followers. After clearing out a whole bunch of people that I had no idea I was following and who were cluttering my stream with dodgy posts I started looking at some statistics. I am not a bit fan of Social Media but I understand its importance so I participate, some times more wholeheartedly than others. After talking to a friend who gets paid to tweet on somebody else’s behalf I discovered that a) I am more popular, b) there are all sorts of funky metrics that I can look at from within Twitter itself to see how much time I am spending pissing in the wind as opposed to making progress.
I played with a variety of different style tweets for a few days and got mixed results but, amazingly, some engagement and a few new followers. It’s still too early to renounce my self-imposed title of “Anti-social-media Queen” so I decided to carry out an experiment to see if I could move a further step forward in that direction.
In case you wonder how this post fits in with my SMART Fitness Makeover project and body transformations I shall refer you back to the paragraphs on “A = Amaze Yourself” and “T = Three Dimensional” on the homepage. It’s my experience that whenever people muster the courage to take a tiny little step outside of their comfort zone they will soon be looking in all sorts of different directions to repeat the experience in other areas of their lives. It’s that good that they can’t have enough of the sweet feeling of accomplishment. For example it’s quite natural for me to take a massive leap into the unknown when looking at exercise, nutrition or success mindset. However it’s totally unnatural for me to be social. As I summoned the courage to be bold in my exercise choices for rehab I thought that if I could push myself like that at the gym I could also push myself just as much in an effort to be social on social media. There’s nothing quite like a bit of laser focus and “what if…” attitude to make strides. On this occasion I flexed my Twitter muscle.
METHOD – PART 2
Back to my Twitter experiment. Sometimes the best ideas are those that happen on the spur of the moment if we are in a position to act on them straight away. As I went into the kitchen to start cooking dinner I had a light bulb moment: “Why not run a #Twittermentary of me making #Sundaydinner?” – genius! And so it started. With bad lighting. A retro cooker. An equally retro saucepan that looks shit in photographs and a 3-models-ago tablet that takes even shittier pictures in dodgy lighting conditions. What could possibly go right?
I ended posting 6 tweets detailing in 140 characters or less how to make venison ragu’. I remember to take pictures for 5 of them. The first tweet had 2 likes and 84 impressions, the second tweet had more impressions but only 1 like, tweet number 3 tanked in terms of impressions but people actually started to click on the post. Tweet number 4 is when I got the majority of impressions and media engagements, plus actual interactions with people who had seen the picture of the food and commented on it. Tweet number 5 (without picture) was average and the final tweet with a picture of the food ready to eat shot back up in terms of impressions and engagement.
I am well aware that in the big scheme of Twit’o things the stats in the image above are pathetic BUT I am very proud of them because I now know that it’s perfectly possible to go from zero to some kind of engagement in the amount of time that it takes to cook ragu’. No, seriously, when I look at other people’s posts (the one time it’s good practice to make comparisons) I see hardly any engagement of any kind. It’s like we are all tweeting to ourselves with the occasional individual or company who manages to get a massive engagement. So for 8 people to click on a bad photo of my pasta sauce (pre-photoshop too) I think it’s awesome.
PLUS I gained a few new “seem like genuine people” followers who occasionally like my Tweets and have even met one of them in person to chat about fitness and skincare products. Most importantly it’s been good fun doing it and that seems to be the key to be successful with our social media efforts. Yes, we want to get our message out to the masses and, ideally, we would like to gain new clients but I am sure you are all also sick and tired of being sold at on social media. As much as I love Buffer for managing my posts I feel it’s time that we all stop scheduling everything and go back to being social and actually talk to each other as our favourite apps aren’t doing that much of a good job in creating new connections. I never thought I would say something like this!
Anyway, below is the full recipe for the Venison Ragu’ with images duly edited and slightly pizzazzed. It’s a great recipe, fairly quick to prepare and that will keep in the fridge for a few days. In Italy 1/2 Kg of Venison mince in ragu’ form would make a dozen meals as typically we are only allowed to use one or two tablespoons on the pasta but in my SMART Fitness Makeover way of doing things I reverse this: I tend to use more sauce (protein from meat) and less pasta (starches). My mum would have a fit but it works from a nutritional point of view by combining sensible macro proportions with great flavour and pleasure.
CALL TO ACTION
Enjoy and if you try it and like it please let me know in the comments below. Also, I send out my blog posts via my newsletter once a week – if you would like to keep on top of my ramblings please use the form in the sidebar to sign up. Finally if you would like to be social with me on social media you can follow me on Twitter: @SMARTFitnessPro or on my Facebook Page. 🙂